first-time entrepreneur (def'n): an individual who starts and runs a business for the first time with limited resources.   

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We are all like donkeys (me included) when we start a business for the first time. We have preconceived notions what we need to do. The media pays outsized attention to successful entrepreneurs who have large capital investments and a slew of employees.

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A majority of entrepreneurs, however, don’t have any employees (72%.)** And most don’t have much money to start. It's to these entrepreneurs I speak to.

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I’ve worked with thousands of entrepreneurs over two decades (and ran 3 businesses) helping them focus on priorities that matter. There are a multitude of pitfalls first-time entrepreneurs can easily fall into. This can lead to confusion and dampen one’s spirit.

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However, when you’re clear on where to focus your energies your entrepreneurial spirit comes alive. Be forewarned, you will be making a transformative change in who you are. The identity shift is dramatic, like going ‘from being a donkey to becoming a hockey player’ (yes, I know, it sounds crazy but true.)

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*25 years working with first-time entrepreneurs

** Stats Canada 2024